Task: Enhance brand awareness for the Van Heusen Never Tuck collection, targeting a younger core audience to expand the brand's reach.

Value Add:

• Inclusive Creative Strategy: Emphasized diversity and inclusion in the campaign's creative elements, showcasing a wide range of individuals and styles to resonate with the younger audience.

• Paid Advertising Strategy: Leveraged a paid advertising approach on Facebook and Instagram, focusing on maximizing reach and optimizing impressions to increase brand awareness effectively.

• Performance Monitoring and Optimization: Continuously tracked campaign performance to refine targeting parameters, creative elements, and bidding strategies, maximizing efficiency and results.

• Cross-Platform Campaigns: Executed campaigns across various digital platforms, amplifying the reach and impact of the brand awareness efforts.

Results:

• Exceptional Impressions: In just three months, the campaign garnered over 63 million impressions, demonstrating the effectiveness of the advertising strategy in reaching a wide audience.

• Cost-Effective CPM: Achieved a cost-effective rate of $1.71 CPM (Cost per Thousand Impressions), indicating the efficiency of the campaign in delivering high-impact results within budget constraints.

• Incremental Revenue Growth: The introduction of this brand awareness campaign contributed to a significant 10% increase in incremental revenue, showcasing the direct impact of the campaign on the brand's financial performance.

• Enhanced Brand Perception: The inclusive creative strategy and successful campaign results strengthened Van Heusen's brand image among the younger core audience, positioning the company as a leading player in the competitive fashion market.