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      Media strategy ties to business goals & initiatives. Strategy reflects seasonal & cultural perspectives. 
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      Create a best-in-class business manager, Pixel the site, add Conversion APIs, turn on all two-factor authentications and create nomenclatures. 
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      In-platform campaign building across Meta Ads, Google Ads & more depending on consumer alignment. 
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      Find relevant interest groups based on industry, sentiment, competitor landscape, product, etc. 
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      Daily or weekly assessments of campaigns to identify necessary adjustments, whether they pertain to targeting, budget, or creative updates. 
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      Create multiple ads to test across the funnel. Turn assets into multiple ad types: Videos, Slideshows, Carousels, Collections, Single Images, Instant Experiences and more. 
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      Retarget existing customers with custom data segments based on on-site behavior, CRM lists, media channels and more. 
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      Block unqualified traffic from all campaigns using bot-zapping technology. 
Create consistent engagement with organic social.
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      Content pillars that drive consistent follower growth. 
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      Overseeing and coordinating content across various social media channels. 
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      Create 2-4 weeks of static & video content for a seamless review process. 
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      Have your very own dedicated short-form video content creators that represent your brand. 
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      Facilitate UGC with brand enthusiasts to entice new consumers/diversify content. HypeFeed takes care of end-to-end management. 
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      Update all Bios, Logos, and Handles to create brand consistency. Verfication if applicable. 
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      Respond to any comments on all channels. Find different ways to engage with other brands/personal profiles. 
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      Develop keyword strategies within social to enhance reach (hashtags, SEO). 
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      Highly targeted boosting of top-performing content on the back-end of Ads Manager. 
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      Give consumers the ability to shop without having to leave their favorite social platform. 
Report on a weekly basis to ensure success.
Weekly Reporting Updates
Report out on weekly findings to influence both in-platform & business optimizations.
Monthly Sentiment Analysis
Analyze on a monthly basis what's being said in the industry & about the brand.
Test & Learn Plans
Based on business goals, test different audiences, creative & optimization types.
Semi-Annual Business Review
Go deep into the audience. creative & consumer learnings. Develop these profiles over time to plan every 6-months of media.
 
                         
            
              
            
            
          
               
            
              
            
            
          
              