Task: TYR, a renowned sports apparel and accessories brand, aimed to launch a new product line centered around workout-specific clothing and accessories. To ensure a triumphant launch, they required a state-of-the-art marketing strategy to drive customer engagement and boost sales.

Value Add: With an always-on conversion campaign, leveraging hyper-specific first-party audience segments for maximum reach and engagement. Key segments included:

• Customers with average order values (AOVs) across various thresholds

• Users who added items to their carts (ATCs) within different time frames

• All site visitors, irrespective of their browsing or purchasing history

This always-on approach enabled the platform to constantly learn from user behavior and iteratively enhance the campaigns' performance.

Results: The new product launch surpassed expectations, producing remarkable outcomes:

• A 10X return on ad spend (ROAS), demonstrating the campaign's cost-effectiveness and efficient utilization of marketing resources.

• The entire new workout gear collection sold out in just two months, reflecting strong consumer demand and the campaign's efficacy in driving sales.