The Problem

Tommy John’s influencer program and paid social performance had begun to decline, leading to stagnating reach and engagement across key channels.

The Solution

We revitalized the influencer program by sourcing high-performing, brand-aligned creators capable of driving viral traction. Simultaneously, we took over all paid social strategy and execution, aligning influencer content with ad performance to create a unified growth engine.

Our Approach

Every piece of content was designed to be platform-native and audience-first — not retrofitted across channels. We tailored creative strategy to how users actually consume content on each platform, ensuring every campaign felt organic, relevant, and built for conversion.

The Results

• Over 1M impressions month over month on just organic social

• ROAS by Channel

  • Meta: 4.2× (+82% compared to LY)

  • TikTok: 4.3× (+28% compared to LY)

  • Pinterest: 4.2× (+300% compared to LY)