Task: Surfdoods approached HypeFeed to launch their go-to-market strategy, seeking to establish an organic social media presence and drive website traffic for their brand.

Value Add: HypeFeed developed and delivered a comprehensive content package consisting of 50 custom content pieces per month: 15 in-feed posts, 15 stories, and 20 videos. To further enhance brand identity, we introduced a charismatic "face" for Surfdoods, who created personalized and humorous videos that resonated with their target audience. Additionally, we conducted a ground-up photoshoot to produce high-quality visual assets for various media channels. The organic media campaign was executed across Facebook, Instagram, and TikTok, with Meta ads deployed to support website traffic growth.

Results: Within a two-month period, our integrated social media and content strategy achieved the following results:

• Website Traffic: We successfully drove 1,000 site visitors from a starting point of zero, demonstrating the effectiveness of our organic and paid media efforts.

• Follower Growth: Surfdoods' social media following increased by 25%, reflecting strong audience engagement and brand resonance.

• Engagement Metrics: Our campaign engaged 130,000 unique accounts, which interacted with the content and helped to amplify brand visibility.

• Conversion Actions: The campaign resulted in 22 "add to cart" actions, indicating a positive impact on potential sales and revenue generation.