Task: Drive traffic to ShopSaraJoy.com with the goal of attracting new customers and expanding the brand's reach.

Value Add:

• Diverse Creative Elements: Integrated a wide range of creative assets into the traffic campaign, including single images, carousels, and slideshows, to capture audience attention and enhance engagement.

• Advanced Audience Targeting: Employed lookalike modeling using data from multiple sources to identify and reach Sara Joy's core audience, resulting in the creation of extensive and highly-qualified audience segments.

• Performance Monitoring and Optimization: Continuously tracked campaign performance to refine targeting parameters, creative elements, and bidding strategies, maximizing efficiency and results.

• Cross-Platform Campaigns: Executed campaigns across various digital platforms, amplifying the reach and impact of the traffic-driving efforts.

Results:

• Exceptional Cost-per-Click (CPC): The campaign consistently delivered traffic with a CPC of $0.09, surpassing the industry CPG benchmark by an outstanding 91%.

• Impressive Click-Through-Rate (CTR): Achieved a 5% CTR, exceeding CPG benchmarks and highlighting the effectiveness of the campaign in driving user engagement and traffic to ShopSaraJoy.com.

• Brand Growth: As a relatively new brand, Sara Joy has achieved remarkable metrics and demonstrated significant potential for further growth and expansion in the market.

• Increased Customer Base: The successful traffic campaign attracted new customers to the brand, contributing to an expanded consumer base and strengthened market position for Sara Joy.