Task: Prota Fiori aimed to quickly penetrate the direct-to-consumer market, capitalizing on their successful presence in the wholesale sector and reaching a broader customer base.

Value Add:

• Targeted Campaigns: HypeFeed crafted and executed Instagram Ads campaigns tailored to increase brand awareness and drive targeted traffic to Prota Fiori's website, showcasing the company's unique product offerings and brand identity.

• High-Impact Creatives: Developed visually appealing ad creatives that resonated with the target audience, emphasizing Prota Fiori's distinctive design aesthetics and commitment to quality.

• Data-Driven Optimization: Continuously analyzed campaign performance data to refine targeting parameters, bidding strategies, and creative elements, ensuring maximum reach and engagement.

• Retargeting and Customer Retention: Implemented a strategic retargeting approach to re-engage website visitors and convert them into loyal, repeat customers.

Results:

• Efficient Ad Delivery: Achieved a cost per thousand impressions (CPM) of $12, successfully reaching 202,000 unique users and demonstrating the effectiveness of the campaign's targeting and messaging strategies.

• High Website Traffic: Realized a cost per click (CPC) of $0.45, directing 17,000 users to Prota Fiori's website and showcasing the success of the tailored ad creatives and targeted campaigns.

• Impressive Customer Retention: An impressive 40% of users who made a purchase returned to the site and made a subsequent purchase, highlighting HypeFeed's comprehensive approach and retargeting efforts in nurturing customer loyalty and long-term engagement.

• Rapid Market Penetration: HypeFeed's strategic Instagram Ads campaigns played a pivotal role in Prota Fiori's swift expansion into the direct-to-consumer market, building brand awareness, driving conversions, and fostering a growing base of loyal customers.