Task: Increase awareness of Nike's new underwear collection, while adhering to data privacy norms and effectively navigating the challenges presented by a cookieless marketing environment.

Value Add:

• Influencer Partnerships: Collaborated with influential athletes to promote the collection, leveraging their credibility and reach to establish cultural relevancy and drive interest.

• Privacy-Conscious Prospecting: Utilized third-party data sources to prospect potential customers and create lookalike audiences based on Nike's social following, ensuring compliance with data privacy regulations in a cookieless landscape.

• Multi-Platform Campaigns: Executed campaigns across multiple platforms, including social media, content marketing, and email, to amplify the reach and impact of the new collection launch.

• Performance Tracking and Optimization: Monitored campaign performance and adjusted targeting, creative elements, and bidding strategies as needed to maximize efficiency and results.

Results:

• High Engagement: The campaign successfully generated over 275,000 clicks on Nike.com, with an efficient cost-per-click (CPC) of $0.45.

• Impressive Click-Through Rate: Achieved a click-through rate (CTR) of 2.26%, surpassing expectations and showcasing the effectiveness of the influencer partnerships and lookalike audience targeting.

• Increased Sales: Despite the limitations in using lower-funnel initiatives due to data privacy concerns, Nike's sales doubled during the campaign period, demonstrating the success of the privacy-conscious approach.

• Enhanced Brand Perception: The strategic use of influential athletes and a privacy-centric marketing approach not only raised awareness for Nike's new underwear collection but also reinforced the brand's commitment to respecting user privacy, ultimately enhancing its reputation in the market.