Task: To manage New England Fertility's organic social media presence and paid advertising campaigns to deliver consistent, high-quality lead increases month over month for various services (egg donation, intended parents, egg freezing, surrogacy).

Value Add:

• Content Creation: HypeFeed produces 30 new pieces of engaging content each week for distribution across Instagram, Facebook, and TikTok, ensuring a steady flow of fresh and relevant material.

• Advanced Planning: All content is planned and prepared one-month in advance, allowing for a more focused approach to brand growth and audience engagement.

• Ad Spend Optimization: HypeFeed strategically allocates ad dollars to amplify content reach, driving increased site traffic and expanding New England Fertility’s clientele.

Results:

• Follower Growth: In just three months, New England Fertility experienced an impressive +75% growth in their Instagram follower base and +80% on TikTok.

• Cost Efficiency: By leveraging Meta and Google Ads, the cost per landing page view became +50% more efficient.

• Site Traffic Growth: Year-over-year comparisons revealed a consistent +30% month-over-month site growth, reflecting increased brand awareness and interest in New England Fertility’s services.