Task: Design and execute a comprehensive multi-funnel experience across social media platforms to boost IZOD's bottom-line revenue, in line with predetermined financial targets.

Value Add:

1. Innovative Marketing Strategy: Developed a multi-faceted marketing approach that engaged a diverse range of consumer segments, including prospecting, lookalike audiences, and retargeting.

2. Customer Journey Mapping: Mapped the purchase journey of IZOD's target audience, ensuring the brand remained top-of-mind throughout the entire process and fostering a loyal customer base that made multiple purchases throughout the year.

3. Data-Driven Optimization: Continuously analyzed campaign performance data to refine targeting parameters, creative elements, and bidding strategies, maximizing efficiency and results.

4. Cross-Platform Campaigns: Implemented campaigns across various social media platforms, including Facebook and Instagram, amplifying reach and engagement with IZOD's target audience.

Results:

1. Exceptional Return on Ad Spend: The comprehensive marketing strategy yielded a remarkable return on ad spend (ROAS) that surpassed the e-commerce benchmark of $4.20.

2. Significant Revenue Growth: In 2020 alone, IZOD generated over $1 million in revenue through Facebook and Instagram marketing campaigns, demonstrating the effectiveness of the multi-funnel approach in driving bottom-line results.

3. Loyal Customer Base: By mapping the customer journey and maintaining brand visibility throughout the purchase process, IZOD successfully cultivated a loyal customer base that made multiple purchases throughout the year.

4. Enhanced Brand Perception: The innovative marketing strategy and impressive results bolstered IZOD's brand reputation, positioning the company as a leading player in the competitive fashion market.