Task: Generate widespread awareness and create excitement around the launch of the Heron Preston for Calvin Klein collection by targeting a relevant audience and maximizing campaign reach.

Value Add:

• Reach Campaign Strategy: Implemented a Reach campaign, focusing on optimizing impressions to maximize exposure and amplify the buzz around the new collection.

• Frequency Caps: Employed frequency caps to ensure the most relevant audience received multiple exposures to the Heron Preston x Calvin Klein collection, boosting brand recall and campaign effectiveness.

• Data-Driven Optimization: Continuously analyzed campaign performance data to refine targeting parameters, creative elements, and bidding strategies, ensuring maximum reach and cost efficiency.

Results:

• Exceptional Campaign Efficiency: The campaign generated over 3 million impressions at a cost of $2.06 per 1,000 impressions (CPM), making it 80% more efficient than the industry standard for consumer packaged goods (CPG) advertising.

• High Engagement: The Heron Preston x Calvin Klein collection campaign garnered over 38,000 post reactions, indicating a strong buzz and high level of audience interest in the collaboration.

• Enhanced Brand Visibility: The data-driven campaign strategy and optimized targeting ensured that the Heron Preston x Calvin Klein collection reached a wide and relevant audience, driving awareness and positioning the collaboration as a must-have in the fashion industry.

• Positive Brand Association: The successful launch campaign, combined with high audience engagement, contributed to a positive association between Heron Preston and Calvin Klein, further strengthening the brands' reputations within the fashion market.