The Problem

Cacao & Cardamom struggled with low engagement and slow audience growth. Despite its stunning product, the brand’s artistry wasn’t translating into social connection, and the founder was hesitant to trust anyone to carry her creative vision.

The Solution

We built a storytelling-first content strategy that honored the brand’s craftsmanship while sparking curiosity online. By focusing on narrative, visuals, and seasonality, we transformed the feed into a full sensory experience.

Our Approach

We leaned into visually captivating, emotionally resonant storytelling around holidays and gifting moments—bringing the brand’s world to life across Instagram, TikTok, and YouTube. The result: a surge in engagement, viral videos reaching over 1M+ views, and newfound confidence in digital storytelling.

The Results

• Over 1M+ views across Facebook & Instagram month-over-month

• 13.1× ROAS on HiTide campaigns - growing purchase intent through organic

• 70% TikTok follower growth and 2× engagement rate increase