Task: To manage Alcea Surrogacy's organic social media presence and paid advertising campaigns to deliver consistent, high-quality lead increases month over month.

Value Add:

• Content Creation: HypeFeed produces 24 new pieces of engaging content each week for distribution across Instagram, Facebook, and TikTok, ensuring a steady flow of fresh and relevant material.

• Advanced Planning: All content is planned and prepared two weeks in advance, allowing for a more focused approach to brand growth and audience engagement.

• Ad Spend Optimization: HypeFeed strategically allocates ad dollars to amplify content reach, driving increased site traffic and expanding Alcea's surrogacy base.

• Platform Expansion: HypeFeed's efforts extend to multiple platforms, including Meta and Google Ads, to maximize visibility and lead acquisition.

Results:

• Follower Growth: In just six months, Alcea experienced an impressive +83% growth in their Instagram follower base and +90% on TikTok.

• Cost Efficiency: By leveraging Meta and Google Ads, the cost per qualified lead became +34% more efficient, resulting in a higher ROI for Alcea's ad spend.

• Consistent Lead Generation: HypeFeed's strategies delivered a minimum of 30 qualified leads every month, despite the challenges in finding qualified surrogates due to the significant commitment involved.

• Site Traffic Growth: Year-over-year comparisons revealed a consistent +40% month-over-month site growth, reflecting increased brand awareness and interest in Alcea's surrogacy services.